Starring in Luxembourg’s Safe Driving Campaign

I’m incredibly honored to have been featured in Luxembourg’s latest safe driving campaign, "Once Too Fast, The Last Look." You might have already seen my face on billboards or buses around the city, and if you have, you’ve probably noticed the powerful message behind it.

The campaign is all about raising awareness of the dangers of speeding. In my part of the campaign, I’m shown in a car with a look of pure shock — capturing the split-second realization that driving too fast can lead to devastating consequences. It’s a striking visual designed to make people slow down, think, and ultimately drive safer.

Being asked to participate in such an important initiative has been an incredible experience. When the government approached me to be part of this campaign, it was humbling to know they saw me as someone who could help make a difference. It’s not just about being a coach or running ProBody — it’s about using my platform and voice to inspire change in the community.

This campaign has reminded me of something I emphasize in the gym every day: control. Just as you focus on controlled movements to avoid injury during training, driving safely is about taking control to avoid irreversible mistakes on the road.

Seeing my face out there, whether on a billboard or a bus, is surreal — but more importantly, it’s a reminder that we all have a responsibility to each other on the road. I’m proud to be part of a movement that’s about saving lives and making Luxembourg’s streets safer for everyone.

Thank you to everyone who has reached out with kind words about the campaign. Let’s all do our part to stay safe, and protect the people around us.